BRENNA ALLISON TRZUPEK
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Texas Wesleyan University

The "Smaller. Smarter." liberal arts education
Texas Wesleyan University

From 2014 to 2019, I worked at Texas Wesleyan University, a small, liberal arts university in east Fort Worth. Working for a challenge brand like TXWES is one of the most fun and rewarding experiences of my young career.

I held two positions including digital content specialist and integrated marketing manager. In both of my roles, I had the opportunity to dabble in a variety of digital disciplines. You name it, I've done it. From content writing and CMS management to website development and digital marketing, I did it all.

Integrated Marketing Manager

As integrated marketing manager, my top responsibilities were to ...
  • Participate in the development of an integrated marketing strategy for both graduate and undergraduate programs as well as university advancement, student life and more
  • Manage the execution of digital marketing campaigns (From creative all the way to launch and management)
  • Report on effectiveness and conversions from all integrated marketing campaigns (i.e. social media, Google Ads, etc.)
    ​
Bragging Rights

Here are a few things I've accomplished (with help, of course) during my time at TXWES.
  • Manage digital marketing channels including Google Ads and social media
  • Develop consistent and regular reporting for all integrated marketing campaigns
  • Optimize undergraduate campaigns for a more integrated approach across digital and traditional channels

Digital Content Specialist

​As the digital content specialist from November of 2015 to Feburary of 2017, my top responsibilites were to ...
  • Develop content for txwes.edu (i.e. news stories, events, static content, landing pages, etc.)
  • Manage training, access and ongoing questions for the TerminalFour (T4) Content Management System (CMS)
  • Copywriting for all website optimization projects–both internal and external

In my role, I was able to develop my writing skills and find my voice as a young professional. I got to do what most people dream of and unleash creativity, witt and charm on a whole other level (And at work no less).
Bragging Rights

Here are a few projects that I put my (totally unbiased) stamp of approval on.
  • Revamping the T4 training process and user training manual - When you have over 200 users, you have to be efficient
  • Redesign the academic channel of txwes.edu for consistency and a better user experience - If you know higher education, you know this is a big deal
  • Launching the weekly student newsletter called Ram Life

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  • Cardinal
  • TXWES
  • AM Design
  • About Me
  • Blog