From 2014 to 2019, I worked at Texas Wesleyan University, a small, liberal arts university in east Fort Worth. Working for a challenge brand like TXWES is one of the most fun and rewarding experiences of my young career.
I held two positions including digital content specialist and integrated marketing manager. In both of my roles, I had the opportunity to dabble in a variety of digital disciplines. You name it, I've done it. From content writing and CMS management to website development and digital marketing, I did it all.
Integrated Marketing Manager
As integrated marketing manager, my top responsibilities were to ...
Participate in the development of an integrated marketing strategy for both graduate and undergraduate programs as well as university advancement, student life and more
Manage the execution of digital marketing campaigns (From creative all the way to launch and management)
Report on effectiveness and conversions from all integrated marketing campaigns (i.e. social media, Google Ads, etc.)
Here are a few things I've accomplished (with help, of course) during my time at TXWES.
Manage digital marketing channels including Google Ads and social media
Develop consistent and regular reporting for all integrated marketing campaigns
Optimize undergraduate campaigns for a more integrated approach across digital and traditional channels
Digital Content Specialist
As the digital content specialist from November of 2015 to Feburary of 2017, my top responsibilites were to ...
Copywriting for all website optimization projects–both internal and external
In my role, I was able to develop my writing skills and find my voice as a young professional. I got to do what most people dream of and unleash creativity, witt and charm on a whole other level (And at work no less).
Here are a few projects that I put my (totally unbiased) stamp of approval on.
Revamping the T4 training process and user training manual - When you have over 200 users, you have to be efficient
Redesign the academic channel of txwes.edu for consistency and a better user experience - If you know higher education, you know this is a big deal
Launching the weekly student newsletter called Ram Life