I spent from March to September of 2015 at AM Design, a small digital agency in North Richland Hills, TX. Most of the clients I worked with were churches and non profit organizations.
In my role as content specialist, I created a lot of content (who knew, right?).
Part of my job was maintaining the company website in the form of new blog articles. I pulled ideas from other industry sources, client conversations, product development and office talk at the local watering hole (AKA the ping pong table). Topics included ...
Office culture & Brand Promotion
New & Innovative Technology
Social Media Best Practices
Did I mention email marketing? After developing new website content, I started putting together a monthly newsletter sent out to clients, fellow agency professionals and other subscribers.
Website Content & Branding Guidelines
For each client, I'd listen to their ideas, vision, goals, services offered, and put together an optimized website navigation. Plus, I typically wrote content for every web page.
Part of the website development process was also to deliver branding guidelines to each client (i.e. How to talk about your brand, what tone of voice to use and more). Our branding guidelines were like guard rails for all the marketing material the company or organization continued to create.