Cardinal Strategies, LLC

I came on board with Cardinal Strategies, a small water resources firm in the DFW Metroplex, in March of 2019. Cardinal offers water resources engineering, specialty construction and stormwater compliance services to the North Texas area, other parts of Texas and Oklahoma. Since beginning in 2004, the company has nearly tripled in size and revenue.

Working for a young, quickly growing company, it is my job to partner with Cardinal's industry experts to establish the brand and develop a content strategy that generates revenue. Being a "one-woman marketing show," I do everything from idea to execution, including project management, design, copy writing, proofing, assembly, reporting and more.
Marketing Strategist

As marketing strategist, my top responsibilities are to ...
  • Spearhead the development and maintenance of the Cardinal Strategies brand including creation of brand standards, brand maintenance in all business processes, advocate for brand voice and tone, and more.
  • Social media management for all company platforms including Facebook, LinkedIn & Instagram
  • Website content generation for cardinalstrategies.com to increase SEO, promote on social media and utilize for email marketing (Includes both static and dynamic content)
  • Report on the effectiveness of all marketing initiatives
  • Plan and execute large, company-wide events for occasions such as company milestones, holiday celebrations, etc.
Bragging Rights

Here are a few things I've accomplished during my time at Cardinal ...
  • Optimization of website content to better focus on the value of Cardinal's products and services and industry education
  • In the first year, increased social media following by almost 50% on Facebook, over 100% on LinkedIn and over 300% on Instagram
  • Implementation of UTM tracking in order to report on marketing effectiveness by channel (i.e. social media, email, inbound, etc.)